Marketing and Technology consutlancy for business start-up

Client

Industry   

Goals

• To define and target 3 customer areas
• To create all supporting materials to begin attracting customers
• To specify and install the technology to support a new business office

Why they
are special

Personality
Danielle's professional, caring personality is immediately obvious on meeting. Her approach quickly communicates her thoughtful, reliable capability.

Experience
All the relevant organisational, administrative and secretarial skills, but also identifies ways to apply them across of a wide range of potential situations.

Philosophy
It is the willingness to make a difference, to do the jobs that bring success to clients.

What
we did

Consultancy
We talked about goals and objectives. We worked through the types of roles, aspirations and target clients and grouped ideas into 3 service areas – as an Executive PA, for Local Businesses and for Families.

Definition
Once comfortable, it was possible to design services for the 3 customer types, recognising how PriorityPA solves their problems. This lead to documents to document to communicate effectively which are the basis for verbal, email and website explanation.

Development
The PriorityPA website was designed, built and the words adapted to fit. Pricing and Terms documents complete the Communications materials.

Technology Consultancy & Support
We discussed requirements to generate a complete purchasing list for the new office, to be in place on Day 1 of the business launch. Buying direct, Danielle got the best prices and avoided purchasing mistakes. Installation and configuration combines her office hardware and software with hosted/online solutions to provide resilience, security and flexibility on the move. Ongoing support is low, but provides reassurance and prompt resolution of any issues or queries.

The Outcome

Start-up Success
Danielle is quickly settling into growing her business. She has all the resources in place to make her effective and she can focus on meeting and working with her clients.

Self Reliant
Danielle does not rely on anyone for her services – she has hosting, security, backups and all accounts in her name, which minimises the cost and means she can update the website herself.

Testimonials
Danielle already has happy clients - as detailed on her website.

"Thank you Danielle.  I dropped a couple of things on you this week at unbelievably short notice and the way in which you handled both tasks was highly professional and expertly executed.  I have already highly recommended your services to others." 
... Steve Allen, The Best of Basingstoke.