Event web video for managed services provider

Client
Industry	Energy / Manufacturing
Goals	To show how e3's LED Lighting solutions save energy To demonstrate advantages of reducing carbon emissions To introduce e3's innovative managed services business model
Why they are special	Better for the environment The Ethos Ethical Energy (e3) solutions are more carbon compliant than traditional lighting, as an internet video shows. Cost savings SmartLED lighting can reduce a business' electrical bill by up to 35% Managed Services e3 begin by providing a free energy audit and provide ongoing monitoring and compliance services for LED lighting solutions.
What we did	Briefing Craig Walden at Big Beach Marketing co-ordinates e3's marketing services and because he works so closely with the client, he very capably drafted a brief and forwarded a whole range of existing images and branding materials. (www.bigbeach.co.uk) Interactive Script development Discussions and the briefing document helped rapidly develop the narration for client approval. Recording the narration & adding visuals In many ways, this is a very clear, direct presentation. The benefits are clearly stated and with a free Energy Audit offered by e3 to potential customers, the video simply introduces the sales messages and contact details.
The Outcome	Ongoing Sales Support The creation of the video introduction provides a re-usable resource, to be included in Sales presentations, an email signature, on-line resources and to enhance an exhibition stand.