Web videos attract guests to B&B accommodation and hospitality

Client

Industry   

Goals

• To attract visitors to stay on business
• To demonstrate the highest quality of service for all visitors
• To use a variety of inexpensive on-line facilities to increase find-ability

Why they
are special

Quality
The quality of the furnishings is exceptional. The quality of the service is better still, as recommended by The Times.

Attention to Detail
All elements are chosen as though to be used by themselves. Breakfasts are as individual as the individual.

Philosophy
Guests are welcomed as though they are returning friends or family.

What
we did

Attracting Business Guests
Created a web presentation to highlight the problems that people on business face and showed how St Mary's Hall is a better alternative to other accommodation.

Attracting more visitors
Visitors want to know about things in the area, so we created a Visitors Guide, detailing many of the local attractions that would appeal to guests. It also featured the newly added Garden Suite. The presentation highlights St Mary's international appeal, photography, testimonials and reasons for staying.

Better online marketing
The existing website is very attractive and clear, so our goal was to attract more people to it, but laying "paths" across the internet. These are inexpensive, but appeal to different audiences:

Industry leading recommendations: Tripadvisor
By creating visibility on Tripadvisor, it has generated business and 40+ amazing reviews....

As well as re-using the web videos, on Tripadvisor, we created a YouTube channel to provide more value and links to local attractions and Activities.

LinkedIn is the social media networking website for business people. We expanded Joan's linking to all the other online resources, as more and more people use LinkedIn to find new business associates, to join groups and it is very findable on Google.

Not all websites are easy to update regularly... perhaps managed by a 3rd party, or requiring technical skills - and there are 'elegant' websites (like www.stmaryshall.com) where adding more words would detract from its simplicity... but updating a blog is straight forward. It provides a place to add wonderful comments from visiting guests from around the world...

The Outcome

St Mary's Hall is a wonderful to place to stay and the service is fabulous!
'Presenting Your Business' has simply helped many more people "discover St Mary's Hall"...

National Recognition
Having watched the "Visitor's Guide to Alton" video, Tom Gatti from The Times made a reservation to stay and recommended St Mary's Hall B&B:

"High comfort levels, good breakfasts from local ingredients and relaxed and hospitable hosts." ... Tom Gatti, The Times

Regular business customers
St Mary's Hall now attracts business visitors regularly and is well known and recommended through the local business community.

"We cannot recommend enough the standard of quality accommodation and care given by Joan and Jack at St Marys Hall" ... Jane Haisman, Dentrix Ltd

International visitors
St Mary's Hall has attracted visitors from over 50 countries (www.stmaryshall.com)

Testimonials
By November 2011, St Mary's Hall has been reviewed 73 times by visiting guests and received
70 Excellent and 3 Very Good ratings.