Website tutorials and sales web videos for SaaS Cloud software
Client
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Industry
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Internet Services / Network & Application reporting
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Goals
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- To provide Quick Start Tutorials for new users to the service
- To assist Sales in generating interest with potential channel partners
- To increase company awareness with market analysts and across the IT Communications industry
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Why they
are special
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 Quality of Service
Highlight, the core product, is powerful way to see the performance of IT networks and the business applications. The web videos are proof.
Simplicity of Design
Colour & consistency makes it perfect even for the non-technical user to see live and historical data.
Subscription pricing model
Nothing to install or support, just subscribe to the service and pay on subscription. Within the industry, this is called Software-as-a-Service (SaaS) or cloud.
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What
we did
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Real software demonstrations
With over 6,000 companies in 50 countries using the software, a web tutorial needs to be online and available 24 x 7. So often, if you just show someone quickly, their whole experience is positive.
Create materials to engage a conversation
Building on the web tutorials, we targeted 6 categories of user who get different benefits and created short, targeted pnline video walkthrough's of just a couple of the key software screens that matter most to them.
Explain the Company Philosophy
Whilst a customer does not 'have to understand' the company's values and position, NetEvidence do have a unique position adding value to both Internet Service Providers and Enterprise business. It is a relevant, valuable communication, so we created a company overview web presentation to illustrate where NetEvidence makes a difference.
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The Outcome
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Better Customer Service
There is no replacement for excellent people working within an organisation's operations and support teams (and netEvidence have that), but many computer users need a quick way to progress for themselves. Adding short, narrated web animations within the software, help and software support reduces the number of enquiries.
Better Sales communication
Sales is not a quick process. Identifying the right people to speak to and getting meetings is not easy and often involves many people and multiple visits and communications. Using sales videos to concisely get the key benefits and relevance across makes a big difference. (Attributed to 20 out of 26 Sales meetings).
Better relevance within the Technology and Communication industries
NetEvidence are hugely respected within the industry, working with all sizes of organisation with their Software as a Service or Cloud computing solutions
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DemoMaestro / PYB created a series of short web presentations to position NetEvidence’s SaaS offering, which have been used on our website and as training aids. We’ve found this medium invaluable in showing how our service is applicable to different types of user and situation. The speed and relevance appeals to time-poor decision makers.
NetEvidence have had terrific success in targeting sales prospects, getting their initial interest and relating our offering to their organisation. During a recent Sales Review, we found that 20 out 26 meetings with new clients were directly attributable to watching the web presentations which held their attention and helped them 'get it'."
Andi Willmott
Business Development Director, NetEvidence (SLM) Ltd
