Web videos explain technical consultancy services

Client

Printing consultancy specialising in printing, coding and finishing solutions.

Integration of print hardware, controllers, camera systems and die-cutting.

Industry   

Goals

• To introduce the range of products and services
• To explain complex, dry technical information by its benefits
• To emphasise Anton's experience and willingness to constructively help

Why they
are special

Experience
Anton Mitchell combines complex print and packaging solutions.

Practical
Knowledge from knowing the technology, the industry and being pragmatic, not Sales led.

Consultant
It is simple... if you've got print questions, talk to him.

What
we did

Creating an initial brand presence
Created a simple website and a company introduction web video to communicate the basis of Mitchjet's print consultancy services. Additional internet presentations explained the value to specific types of business that Mitchjet targets.

Create materials to engage a conversation
Web videos are pre-prepared introductions that are available from the website, or sent via email. In just 2-3 minutes, they engage Mitchjet's potential customers and provide a talking-point for a follow-up phone call.

Update & extend range
Over the time, Mitchjet have added more products and offerings to the business, so extending the website and adding more web presentations has given a consistently branded set of materials to get each new client conversation started rapidly.

The Outcome

Prepared for every new conversation
Mitchjet is a well respected company that presents a consistent approach for customers. The company is not built on one brand, but has a portfolio of stand-alone and integrated offerings which makes it easy to provide relevance and value to a wide range of organisations across the print & packing industry.

Clear communication demonstrates the consultant's value
The materials created are designed to be simple and interesting. Generally, product specifications within the industry are dry and full of jargon, making it more difficult for even experienced organisations to keep up with advancing technologies and with significant investment required, there is value in establishing a dialogue with a consultative, respected, helpful resource...Anton Mitchell.

Continued Growth
Mitchjet continues to grow, building relationships with vendors and offering best of breed solutions to customers and the web videos provide an easy way to communicate with a wide range of businesses.